Founder & CEO. Award-Winning Wardrobe Stylist.

20+ years of wardrobe-styling experience — now building fashion technology informed by what women actually need.

Wendy Pilch is the Founder and CEO of Style To Cart, an award-winning wardrobe stylist, and a 27-year elementary educator and administrator. Her careers in education and styling have grown alongside one another.

Wendy Pilch — Founder, CEO & Wardrobe Stylist

20+ Years

Wardrobe Styling

Award-Winning

Stylist

Featured

TV + Print

Founder + CEO

Fashion Technology

From the Closet to Technology.

“Style has always been personal. I believe technology can make it scalable.”

Wendy began her career as an elementary educator while building a wardrobe-styling business alongside it. Over 27 years in education and more than 20 years in styling, both careers have shaped how she listens, teaches and builds.

For more than twenty years she has helped women assess their wardrobes, identify what is missing, shop strategically, and create outfits they can easily recreate on their own.

Read My Story

20+ Years Inside Women’s Closets Taught Me Something.

  • “What should I wear?”
  • “What should I buy?”
  • “Does this work with what I already own?”
  • “What am I missing?”
  • “How else can I wear this?”

These are the questions I’ve answered for women throughout my career. They’re also the questions that inspired what I’m building today.

From Stylist to Software Founder.

Founder & CEO — Style To Cart

After decades of working one-on-one with women, Wendy began thinking about how technology could make elements of the personal styling experience available to far more of them.

She is the Founder and CEO of Style To Cart, a fashion-technology platform she is building to help women connect shopping, wardrobe organization and outfit planning.

She understood the customer long before she began building the technology.

My Founder Story

Featured & Recognized

Media & Press

As Seen & Featured

  • ABC
  • NBC
  • FOX
  • The Washington Post
  • Modern Luxury
Wendy Pilch arranging denim from overhead

Style. Technology. And a better way for women to get dressed.