Media & Press

Fashion expertise. Founder perspective.

Wendy Pilch is an award-winning wardrobe stylist, fashion expert, entrepreneur, and Founder & CEO of Style To Cart.

With more than 20 years of experience working directly with women and their wardrobes, Wendy brings a unique perspective to conversations about personal style, consumer shopping behavior, fashion technology and the future of getting dressed.

Portrait of Wendy Pilch, wardrobe stylist and Founder and CEO of Style To Cart

As Seen & Featured

More than two decades of fashion expertise in the media.

  • ABC
  • NBC
  • FOX
  • The Washington Post
  • Modern Luxury

Wendy’s fashion expertise has been featured by these outlets, along with additional regional and national publications.

Television & On-Air

Bringing personal style to a broader audience.

Throughout her career, Wendy has brought her wardrobe styling and fashion expertise to television, sharing practical and attainable style advice with a broader audience. Her television appearances have included ABC, NBC and Fox.

  • ABC
  • NBC
  • FOX

Selected Press & Features

Wendy’s fashion expertise in print and online.

The Washington Post

Four Local Professionals Model Spring's Best Work Wear Trends

March 7, 2014

Quoted as a personal shopper, Wendy Pilch gives expert advice on mixing professional wardrobe pieces and using accessories to update workwear.

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Arlington Magazine

September 2, 2014

Style Counsel: The Closet Whisperer

A profile of Wendy as founder of Spendalla, covering her closet consultations, styling philosophy, fall fashion recommendations and the launch of her business in 2004.

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HollywoodLife

January 3, 2020

How to Declutter Your Wardrobe — Expert Tips

Identified as a celebrity stylist and co-founder of Millie & Main, Wendy shares her system for editing, organizing and getting more from a wardrobe.

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Arlington Magazine

September 17, 2018

Joggers: A Fall Fashion Staple

Featured as a longtime educator and personal stylist, Wendy discusses how versatile pieces can transition from casual daytime dressing to evening.

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Neat Method

January 29, 2019

Closet FAQs with Millie & Main

An expert Q&A with Wendy covering capsule wardrobes, denim, closet organization and creating complete outfits.

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More Press

  • Washingtonian4 Fashion Events to Hit This WeekendRead
  • Arlington MagazinePreppy-A-PorterRead
  • Luxury Travel AdvisorGeorgetown Store Celebrates Fashion's Night OutRead
  • Express Night OutFashion and resale shopping feature

Available For

Interviews. Commentary. Podcasts. Speaking.

Wendy is available for television, print, digital media, podcasts, panels, conferences and speaking opportunities covering personal style, consumer behavior, fashion technology, entrepreneurship and the changing way women shop and get dressed.

The Future of Personal Styling

How technology is changing the relationship between women and their wardrobes.

20+ Years Inside Women's Closets

What decades of working directly with women has taught Wendy about shopping behavior and personal style.

AI + Personal Style

Where technology can enhance the personal styling experience — and why the human element still matters.

Why Women Don't Need More Clothes

Why building a better wardrobe is different from simply buying more.

Building Technology Around Real Women

Why fashion technology should begin with how women actually shop, dress and make decisions.

From Educator to Stylist to Software Founder

Wendy's story of career evolution, entrepreneurship and turning decades of industry experience into a technology company.

Media Bio

About Wendy Pilch

Wendy Pilch is an award-winning wardrobe stylist, fashion expert, entrepreneur, and Founder & CEO of Style To Cart. With more than 20 years of experience helping women understand their wardrobes and develop their personal style, Wendy is now bringing that expertise to fashion technology. Her fashion expertise has been featured on ABC, NBC and Fox and in publications including The Washington Post and Modern Luxury Magazine.

Press Resources

Media Assets

Wendy Pilch in a fitting room, holding a garment on a hanger up to a mirror

Wendy Pilch Professional Headshot

Wendy Pilch examining a light-coloured blouse on a hanger while styling a client

Wendy Pilch Styling / Lifestyle Image

Wendy Pilch standing beside racks of clothing in a boutique

Wendy Pilch On Location

Wendy at a Glance

20+ Years

Wardrobe Styling Experience

Founder + CEO

Style To Cart

Media

ABC • NBC • FOX

Featured

The Washington Post • Modern Luxury

Expertise

Personal Style • Women's Shopping Behavior • Fashion Technology

Available For

Television • Print • Podcasts • Panels • Speaking

Media + Speaking Inquiries

Let’s start a conversation.

For interviews, expert commentary, television appearances, podcasts, speaking opportunities and media inquiries, contact Wendy.